Y – factor
Firstly: calling us a web agency is reductive. The web is only one part of the digital ecosystem, whereas for us every piece is essential and must come together in an integrated strategy.
Secondly, it is read Y but pronounced Why. This is because curiosity is our compass and we never want to lose the taste for innovation and following the road less traveled.
To get to know us better, follow the other clues we have hidden behind the letters of our name!
The separation between the virtual and the real world is an illusion. We call them leads, but they are real people made of flesh and blood. They don’t spend their days swiping credit cards or scrolling websites, but they joke, cry, laugh, and dream. They have a whole life outside the internet that we are interested in learning about in order to create truly engaging digital experiences. The device can be switched off, the connection can be interrupted, but the relationship does not end there.
So: connections OFF, relationships ON!
We have told you that we are masters of the chameleonic art of transforming ourselves and adapting to the needs of your brand. That’s all true but… yes, there is a but. In our DNA we hold a core of untouchable values in which we believe so strongly that they are not up for debate. Get on board if these values are also yours!
NEVER STILL
If experience has taught us anything, it is that the best ideas won't come knocking at our door. We have to go out and meet them, which means always staying alert and on the move to catch the world's stimuli. Evolving is natural, the status quo makes us yawn
PEOPLE FIRST
Advertising, design, and creativity are means, our end is the people and we are always careful not to reverse them. Through our work, we create compelling stories that enrich and entertain your customers. Understanding people and knowing their needs is the key to building a bond that defies space and time.
DIVERSITY IS POWER
Reality is colourful and multifaceted, so to get a full picture we need more than one perspective. We are fascinated by voices outside the chorus, those who dare to break outdated rules. Diversity is the engine that drives us to always question ourselves and to get the lay of unexplored territories.
LISTEN BEFORE TAKING ACTION
Sure, we are good at what we do, but no one knows your story as well as you. That's why before we set off we stop as long as it takes to listen to you carefully. Only then we start working to build a bridge called storytelling between your strengths and the needs of your customers.
SHINE BRIGHT
It takes a certain amount of YDEA attitude to be part of our agency. In order to relate constructively and create a healthy environment, we care about maintaining good humour and positivity. We believe that the energy we radiate can motivate others, so... shine bright!
Together with other leading IT companies, YDEA is part of the international Symphonie Prime group present in Italy, Switzerland, Spain, and Germany. Our mission within the group is to create memorable and satisfying customer experiences using the innovative technologies of our products and in synergy with our other partners. In addition, we direct and harmonise the group’s communication to make sure we all follow the beat of the same drum!
