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Lead generation

Turn traffic into business opportunities

the mergerYdea, now part of Hoverture

By combining Ydea’s excellence in marketing strategy with Hoverture’s engineering power and analytical intelligence, we’ve redefined the concept of lead generation. The result isn’t a series of isolated campaigns, but an ecosystem that produces a steady stream of qualified business opportunities.

phase 01Lead generation systems built for your pipeline

We build architectures that integrate multichannel campaigns, high-value content, conversion-optimized landing pages and marketing automation. We don’t just collect contact details: we qualify user interest and guide them down the funnel to conversion.

Our scientific approach guarantees precise measurability, continuous performance optimization and long-term scalability, allowing you to progressively reduce Customer Acquisition Cost while significantly raising the real quality of leads delivered to the sales team.

what we doHow we generate qualified leads

Multichannel strategy (Paid ADV)

Campaigns on Google Ads (Search, Display, Performance Max), LinkedIn Ads and Meta Ads, to reach B2B decision-makers and B2C target consumers.

Inbound marketing & SEO

Editorial plans, whitepapers, webinars and organic positioning to attract qualified traffic at the right moment.

Conversion Rate Optimization (CRO)

Landing pages and forms designed with cognitive psychology principles to maximize conversions.

Marketing Automation & Lead Nurturing

Behavior-triggered email flows that warm up cold contacts before handing them to the CRM.

benefitsThe benefits of a structured lead generation system

A scientific approach to lead generation helps overcome sales discontinuity, optimize marketing investments and generate a lasting impact on the company’s bottom line.

Building a digital ‘growth engine’ that generates new opportunities, eliminating seasonal gaps or sales dry spells.

Automatic pre-qualification systems, smart forms and dynamic lead scoring to reduce time spent on curious or off-target users.

Algorithmic campaign optimization and dynamic budget reallocation based on real conversion data and actual return on investment (ROI).

Complete visibility into every stage of the customer journey: from ad impression to click, from form completion to contract closing in the CRM software.

Defined lead handoff protocols (MQL vs SQL), technical integration with the company CRM and shared KPIs.

Every creative or targeting optimization decision is based on rigorous analysis of data and performance metrics.

contact usWant to generate a steady flow of qualified contacts?

We’ll help you design, implement and scale a tailored lead generation system, perfectly connected to your business goals and company systems.